The Biggest Collaborations in 2022 – iGaming, NFT, Crypto

2022 has definitely been surprising and shocking sometimes. But even such crisis years come to an end. GBC Time has collected the top collaborations between the most popular celebrities and the leading brands of various sectors, including crypto, iGaming, and finances.

Cristiano Ronaldo x Binance

It seems like the legendary football star Christiano Ronaldo started conquering the NFT world through collaboration with the leading blockchain platform – Binance. The company posted an official announcement about one of the biggest collaborations.

Ronaldo has also worked with the company on his personal NFT collection, which became publically available on November 18.

The global football legend has shared his expectations from the Binance collaboration. “It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” – he said.

Bella Hadid x reBase

NFT is definitely the top trend these days. More and more celebrities, models, fashion designers, athletes, and actors sign new deals with the leading Web3 companies. Bella Hadid, one of the highest-paid models worldwide, co-created the NFT collection featuring 3D technologies to use her face.

This collaboration has brought 11 111 unique 3D scans of Bella Hadid. According to the model’s official statement, the main goal of this artwork is to create a "new meta-nation”.

Parimatch x UNITED24

Since February 24, Ukraine has been going through a hard time because of the full-scale invasion by Russia. However, the brave nation of Ukraine is still standing for its future. The President of Ukraine Volodymyr Zelensky launched the UNITED24 fundraising platform to provide more help to the military forces and the country in general.

Recently, it was officially announced that Parimatch became the new ambassador of UNITED24. The online betting operator has already been providing financial assistance and now sportsbook is a media partner as well.

Tim Howard x BetMGM

A few days before the FIFA World Cup 2022, one of the most popular sportsbooks BetMGM announced a new collaboration with the legendary ex-goalkeeper Tim Howard. The football athlete is now a brand ambassador.

This collaboration has brought new offers to the customer worldwide, including:

  • $250 000 Bracket;
  • New customer offers;
  • Existing customer offers.

Watch the video of Tim Howard talking about the top 3 unwritten rules of soccer as part of a collaboration on the BetMGM YouTube channel.

Harry Redknapp, Peter Crouch, and Robbie Keane x World Cup

Popular football experts Harry Redknapp, Peter Crouch, and Robbie Keane have officially become partners in the FIFA World Cup 2022. Their main task is to promote the sportsbooks with the betting option on the World Cup 2022.

However, this collaboration managed to acquire scandals due to the stronger restrictions on betting this year. FIFA officials reported that the total turnover of the most expected tournament was £120 billion in 2018. The sportsbooks are expecting the same growth, but this year FIFA host – Qatar is not letting this happen.

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