SOFTSWISS announced Tuesday it is entering the esports industry and unveiled that CS:GO commentator Kostya Sivko will become the company's brand ambassador. The business has described the collaboration as “an excellent chance for an award-winning online casino and sports betting software provider to realize innovative projects in this field.”
Sivko is a commentator with almost a decade worth of experience in esports. Notably, he has commentated 12 times at the CS:GO Major Championships, a major esports industry event. He has also worked for the top CIS studios and international championship venues, a press release states.
In 2020 and 2021, the esports community named him the best commentator in the industry, SOFTSWISS explains. The new ambassador has previously worked with betting companies, some of which are SOFTSWISS clients.
“Kostya's knowledge of iGaming and its audience, as well as his extensive experience in esports betting, give him an understanding of the online gambling industry that promises a fruitful and creative collaboration between SOFTSWISS and the commentator,” the company wrote in a press release.
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