Affiliate business Gambling.com Group has entered into a multi-year strategic partnership with US media group Gannett Co.
Under the agreement, Gambling.com Group will provide content for sports fans while leveraging Gannett’s reach across the US through the USA Today network.
Gambling.com Group will integrate its proprietary data science platform and sports betting content on USA Today and more than 200 authoritative publications in local markets where sports betting has been legalised.
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