By Hannah Ward
Operator FanDuel has partnered with North Edge Craft Coffee to create FanFuel Extra Kick Coffee. The aim of this new drink is to refuel fans during the United States Women’s National Team’s World Cup campaign.
FanFuel trucks will be hosted in many American cities, like New York, Boston, Columbus and Kansas City – with the first trucks making an appearance on July 20 and July 21.
These coffees will be given out to the supporters who are 21+ years of age after the match.
Jennifer Matthews, VP of Brand Strategy at FanDuel, stated: “We know the passion and dedication of fans across the country and we’re here to support them, providing extra fuel to ensure fans have the energy they need to get through the next day after late-night or early morning match watching.
“FanDuel takes pride in being absurdly fan-focused and wants to rally fans together behind Team USA.”
FanDuel also announced its new betting offer that states fans who bet $5 or more on tournament matchups will get $100 in Bonus Bet. In addition, they will receive an additional $10 in bonus bets for each time USA wins.
FanDuel Ambassador Carli Lloyd said of the new product: “My experience has proven that Team USA supporters are some of the most passionate fans out there, and we want to show them our appreciation for the sacrifice they will make back home, losing sleep to cheer the team on?”
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