BETER, a company that focuses on the creation of content and tech for the gaming and betting verticals has appointed Maria Mashchenko as its new general manager for the BETER Sports business unit, the company shared in a press release. This is a de facto promotion as Mashchenko spent the past two years as the company’s chief operating officer and has been responsible for the development of in-house, outsourced, and franchised sports and esports tournaments.
BETER Sports Gets New Iron Lady at the Helm
During his stint, Mashchenko has helped BETER create a new generation of events and opportunities by working with esteemed esports and sports organizations. In her new role, she will be looking to further strengthen BETER’s operations in each individual vertical, with a particular focus on esports and sports.
BETER CEO Gal Ehrlich welcomed the appointment of Mashchenko and said that she was an important part of the company and someone who has helped spearhead and improve BETER’s sports and esports offerings. Thanks to her, operators have been able to access some of the best sports tournaments in the world. Ehrlich added:
As such, we are now recognized as being a leader in providing fast-paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.
BETER’s new sports general manager also joined the conversation and welcomed the opportunity. She said that when the sports product was first getting started, it was back in 2018 and it offered single table tennis in Kyiv. Today, there are more than 13 different sports arenas in four countries, Mashchenko said.
“I believe that this is just the start for BETER Sports and together with our sports team we’ll be able to offer even more industry-leading content that I’m so excited to be a part of,” the new sports general manager concluded.
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